BELTRAMO
Portfolio
Gigascale Capital
Gigascale Capital
Gigascale Capital is a venture capital firm that backs ambitious founders building transformative companies in climate and deep tech.
Date
Freelance project
July 2024 - December 2024
Project Overview
Partnered with Gigascale Capital in its early growth to establish a strong LinkedIn presence and position it as a leader in climate tech.
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Developed and executed a social strategy to grow its audience and refine its brand voice.
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Created LinkedIn newsletters, edited videos, and highlighted portfolio companies.
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Collaborated with founders to amplify their stories and increase engagement.
Results
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Gained 2.6k new LinkedIn followers in six months, a 22% increase, including their highest month of new followers ever.
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Achieved 248,997 post impressions, a 111% increase compared to the previous six months.
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Delivered 23,551 post engagements in six months, a 157% increase.
Yext
Yext
Yext is a B2B SaaS platform that empowers businesses to improve their search experiences and optimize their online presence.
Date
Freelance project, Oct 2024 - January 2025
Project Overview
Led the transition of Yext’s social strategy to focus on attracting more marketing professionals to their audience. This included implementing a video-first approach, crafting platform-specific content, and driving engagement through thought leadership and innovative storytelling.
Results
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Added 23k new LinkedIn followers in just four months, a 15% increase, including their highest month of new followers in 2024.
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Achieved 366,082 post impressions and 33,064 engagements on LinkedIn in just 4 months.
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Grew their marketing audience on LinkedIn by over 1,000 followers, a 24% increase.
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Successfully transitioned Yext to a video-first social strategy, increasing engagement and visibility.
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Launched Yext’s new video-first strategy on Instagram.
Figma
Figma
Figma is a leading design platform that enables teams to collaborate in real time, transforming how designers, developers, and stakeholders create together.
Date
Senior Social Media Manager,
Full time position: Jun 2021 - Sep 2023
Role Overview
Led Figma's global social media strategy, building an engaged community of users across platforms. Developed innovative campaigns, launched influencer collaborations, and created content that showcased the brand’s unique value. Used data-driven insights to align with Figma's business goals and drive measurable growth.
Results
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Grew LinkedIn following from 7,500 to over 1 million in just two years.
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Scaled Instagram following from 500 to over 500,000.
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Successfully launched Figma on TikTok, tapping into new audiences and trends.
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Launched Figma’s first influencer strategy, with over 5 viral videos and millions of impressions.
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Consistently exceeded engagement KPIs through community-driven campaigns including new products (Dev Mode, FigJam) and UGC strategies (The Figma Swag Store).
Bessemer Venture Partners
Bessemer Venture Partners
Bessemer Venture Partners is a leading venture capital firm with a history of backing transformative companies across various industries, from cloud computing to healthcare and beyond.
Date
Freelance project: Jan. 2021 - July 2021
Role Overview
Developed a content strategy to expand Bessemer Venture Partners' awareness among founders and entrepreneurs by highlighting portfolio company successes, sharing insights from BVP investors, and creating thought leadership content that positioned BVP as a key resource for startup growth and innovation. Leveraged LinkedIn, Twitter, and long-form content to engage the founder community and increase brand visibility.
Results
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88% increase in engagement on LinkedIn and a 67% increase on Twitter within six months
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33% organic growth rate on Twitter and 65% on LinkedIn in six months
Link My Pet
Link My Pet
Link My Pet is a smart pet technology company offering GPS-enabled collars and activity trackers for dogs.
Date
Freelance project: Jan. 2021 - July 2021
Role Overview
Rebranded Link My Pet as a lifestyle brand for dog parents by developing a content and influencer strategy, managing partnerships and community engagement, and creating ongoing social content. Delivered a strategy deck, influencer playbook, and bi-weekly recap decks to track performance and refine the approach.
Results
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47% organic growth rate on Instagram in 4 months
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Partnered with well known brands in the dog community such as We Rate Dogs and The Dogist
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Ran an organic social media contest with a well-known Austin influencer, which resulted in over 1K organic submissions